Marketing Project

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing...

A Step-by-Step Master Class in Indie Game Development, from the Creator of the Emmy® Winning Neverwinter Nights™ Honors for Don Daglow's From Dream to Delivery books: Winner, 2019 Independent Press Book Awards Winner, Kirkus Top 100 Indie Books of 2019 Finalist, 2020 Top Shelf Book Awards Finalist, Foreword INDIES Book of the Year Awards Finalist, National Indie Excellence Awards Finalist, Next Generation Indie Book Awards Finalist, Book Excellence Awards "Don Daglow has survived 40+ years creating games and always retained his positive attitude. Learn from the master." – Jeff Braun, ...

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

If you can click, you can design - with Canva! Ever wished you could create stunning social media posts, eye-catching marketing materials, or professional-looking designs without spending hours learning complicated software? Canva for Beginners is your ultimate guide to mastering Canva, the easy-to-use design tool that makes anyone a designer! With step-by-step instructions, insider tips, and practical exercises, this book will take you from a complete beginner to a confident creator. Whether you're a business owner, content creator, student, or just someone who loves beautiful visuals, ...

Are you a contractor who's tired of getting ghosted after quoting jobs? You drive 45 minutes to a site visit. You walk the property, share your expertise, and pour your best ideas into their dream project. Then you email the quote... and hear nothing.

Unlock Your Potential: Transform Passion Projects into Profitable Ventures and Achieve Financial Independence! Are you ready to take control of your financial future and turn your hobbies into lucrative side hustles? Side Hustles for Financial Independence: Turning Passion Projects into Profitable Ventures is your ultimate startup guide, packed with actionable strategies to help you achieve financial freedom through entrepreneurship. Discover how the rising trend of side hustles can be your gateway to financial independence. This comprehensive guide dives deep into why now is the perfect ...

NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to...

Are you fed up with toxic and ineffective work cultures? Now is the time to be the leader who transforms teams to reach successful outcomes. Picture a world where leaders don't just manage—they inspire. Every interaction becomes an opportunity for growth, and every challenge transforms into a stepping stone for development. This isn't just a vision; it's the reality that coaching leadership creates. This book provides a comprehensive framework for developing coaching leadership skills, backed by real-world examples, practical tools, and actionable strategies. Whether you're managing ...

IOAGI have a plan, The Genesis Project, to build a complex under an Irish mountain that will enable them to control the world’s communications for their own evil purpose. All that stands between them and success is their sworn enemy ARTEMIS and its oddball members. When IOAGI agent Ella defects, she provides the information and expertise to thwart her former employers. Their ruthless killers are on her tail and leave mayhem in their wake. Vile Trevelyan is in command of their operation. The ARTEMIS team looks doomed. Everything depends on Ella, but is she a double agent?

The technology is new. The ways it goes wrong are very old. A board is shown a demonstration that settles in seconds. A treasurer is asked why the company does not hold the asset that tripled last year. A central bank reads that a hundred of its peers are building a digital currency and wonders what it is missing. A founder raises on a white paper and a promise. In each case the decision feels like foresight, and in each case the same small number of mistakes is waiting. The Seven Deadly Sins of Digital Currency and Tokenisation is a field guide to those mistakes, and to avoiding them. It ...

Unlock the Secrets to Crowdfunding Success for Creative Entrepreneurs! Are you an aspiring entrepreneur struggling to fund your creative dreams? Do you find yourself overwhelmed by the complexities of launching a successful crowdfunding campaign? You're not alone. Many creative minds face the daunting challenge of turning their innovative ideas into reality without the necessary financial backing. Discover how "Crowdfunding for Creatives: How Entrepreneurs Build Investment Campaigns to Fund Creative Dreams and Launch Successful Startup Projects" can transform your approach to funding and ...

Are you tired of working for someone else in the roofing industry? Do you dream of starting your own company but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Roofing Business. This comprehensive guide will take you step-by-step through the process of starting and growing a successful roofing business. From understanding the industry to building your brand, creating a website and online presence, and managing your finances, you'll find everything you need to know in this book. The book covers important topics such as licensing, permits and ...

Based on 20 years of experience influencing efficiency decision making in more than three billion square feet of properties, this author concludes that many more projects would be approved if energy professionals were actually trained to sell rather than simply promote efficiency.

Introducing The Sweaty Startup Guide – the ultimate resource for aspiring entrepreneurs who are passionate about creating thriving businesses in the home renovation industry! Whether you're a seasoned tradesperson looking to venture into entrepreneurship, or a complete novice with a keen interest in the renovation game, this book is for you. Packed with 19 comprehensive chapters, The Sweaty Startup Guide is a step-by-step roadmap that will take you from the very beginning stages of planning your start-up, all the way through to scaling your business for long-term growth. So what can you ...

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable...

This document presents the results from market study conducted by the author, in the year 2018. The study focuses on the impact of Gen-Z Customers in ecommerce businesses and explains why this need to be factored in the business decisions. This document explains the approach, method of study, data collection format, scientific analysis of data (chi-square method) and represents the data via plotted, bar and pie graphs. The detailed analysis, observations, recommendations and conclusion are presented in a simple, yet comprehensive manner.

“Brilliant—a keen, elegantly written, and scorching account of the American family today. Through vivid stories, sharp analysis and wit, Quart anatomizes the middle class’s fall while also offering solutions and hope.” — Barbara Ehrenreich, author of Nickel and Dimed Families today are...

CONOCER QUÉ ES UNA CADENA DE SUMINISTRO Y CÓMO FUNCIONA ES UN REQUISITO CLAVE PARA EL ÉXITO DE CUALQUIER NEGOCIO. EL SIGUIENTE PASO ES IDENTIFICARLA Y OPTIMIZARLA.