Marketing Genius

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

A comprehensive and practical guide to the stock market from a successful fund manager - filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Are you ready to unravel the secrets that will navigate your leather brand through the dynamic waves of today's marketplace? Delve into "Leather Marketing Genius," the ultimate digital guide that transforms the craft of marketing leather goods into a refined art form. This comprehensive eBook doesn't just skim the surface; it offers a deep dive into proven strategies and innovative tactics tailored to elevate a niche marked by heritage and prestige. Embark on a journey that begins with the quintessence of leather branding. Discover the power of genuine storytelling and the creation of a ...

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

The guidelines, strategies, and tips included here will teach you how to not just get into the market, but to work it just like a pro. If you’ve long been curious about the wealth that can be gained from investing in stocks, this audiobook opens the door and gives you an inside view of how to work the market to your advantage.

These days, it’s not enough to just write well. If you want your book to sell, you’ve got to have a platform. For many writers, this is the greatest stumbling block to success. But it doesn’t have to be! From the basics of creating an author website and online presence to the nitty-gritty of email lists, Facebook ads, and blog tours, Overachieving Your Platform will give you the tools you need to break out and connect with large audiences. Adapted from the best writing of the WordServe Water Cooler—the award-winning blog of the WordServe Literary Agency—these essays teach writers ...

Unlock the potential of your creativity to craft a thriving business with "The Art of Profitable Creativity," your essential guide to blending imaginative prowess with commercial success. For creative minds eager to transform inspiration into income, this eBook offers a structured journey through the intricacies of building a robust, innovative venture that stands the test of time and competition. Embark on a transformative odyssey with Chapter 1, where you'll learn to cultivate your inherent creative genius and navigate the barriers that stand between you and your ideas. Discover the power...

Have you always had an interest in the stock market, but found it too overwhelming to begin learning about it? If so, then this guide is for you! Investing in the stock market is one of the best ways to create long term wealth for you and your family! The guidelines, strategies, and tips included here will teach you how to not just get into the market, but to work it just like a pro.

This book is a conversational style how-to book that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the listener a plan and strategy to grow their career and company. This is an action-oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company.

There are two types of trend traders - those who follow the trend and make profits, and those who follow the trend, make profits, and then lose it in the end. Which of these traders do you want to be? Trend trading is certainly a good thing - people like John. W. Henry earned millions of dollars from trend trading. From the proceeds of his investments, he bought the Boston Red Sox and the Liverpool Football Club and today, he is worth over $2.2 billion.

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.