Job Market

While you may not have “sales” in your title, that doesn't mean you don't have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you're selling the other person on an ideal version of yourself. Every Job Is a Sales Job will help you learn to identify “selling” opportunities that you may have overlooked.

Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...

This book, written by Michael R. Watson, covers a wide range of topics related to artificial intelligence (AI) and its impact on the job market, personal life, and society as a whole. Raised by military parents who served in the Air Force, Marines, and Navy, Michael has gained a unique perspective on the importance of adapting to change and being open to new opportunities throughout his life and career. After working in corporate HR and talent acquisition for over 20 years for companies such as Aerotek, Robert Half, Polycom, Western Digital, Workday, Rambus, and Gigamon, Michael made a ...

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...

It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible, until she discovers an incredibly successful workplace down the street where the employees are so alive and passionate that people stop just to watch them work!

You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media.

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

In today’s competitive job market, securing a job can be more fraught and arduous than ever. Wouldn’t it be great if there was a comprehensive guide to this arduous process? Enter Nail the Interview, Land the Job. This book reveals exactly what needs to be done to shine during an interview and set yourself apart from the crowd. Because the truth is that acing the interview is the most pivotal step in convincing any employer that you’re the right candidate for the job. The book takes an in-depth look at every step along the path, chapter by chapter, with invaluable insights into topics...

"AI for Nonprofits: Revolutionizing Marketing and Fundraising in the NGO Sector" explores the transformative potential of artificial intelligence in the nonprofit world. With the increasing challenges faced by NGOs in attracting donors and reaching their target audience, this book provides a comprehensive guide on leveraging AI technologies to revolutionize marketing and fundraising efforts. From personalized donor outreach and data-driven campaign strategies to predictive analytics and chatbots, discover how AI can enhance efficiency, effectiveness, and impact in the nonprofit sector. ...

Are you ready to break free from the 9-to-5 grind and take control of your financial future? Quit Your Job and Trade Penny Stocks for a Living is a step-by-step guide to becoming a full-time trader. This book covers everything you need to know—from mastering trading strategies and managing risk to scaling up your income and creating a sustainable trading career. Whether you're a beginner or an experienced trader looking to go full-time, this guide will equip you with the tools to succeed in the fast-paced world of penny stock trading. #PennyStocks #DayTrading #StockMarket #...

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.

For the first time in 80 years, business owners can market their investment opportunity directly to investors under the JOBS Act…creating the opportunity for entrepreneurs like you to raise massive amounts of capital to dramatically expand your business…rent new facilities….hire new staff…perform research and development….and more. In 23 Equity Crowdfunding Secrets to Raising Capital marketing guru and business owner Craig Huey reveals his time-tested and proven strategies to marketing to investors, including: Craig’s #1 secret foundation to a marketing campaign that gets ...

🚀 The AI Revolution Is Here—Are You Ready? When I wrote another book about DeepSeek—a tool so powerful it could reshape the future, I was amazed by its groundbreaking impact on AI development. Then, in an unexpected twist, ChatGPT answered back with something just as revolutionary: Deep Research. Deep Research isn’t just another AI feature—it’s a game-changer. Unlike DeepSeek and even Google’s search dominance, Deep Research unlocks AI’s limitless potential in entirely new ways. We are witnessing an unprecedented revolution, one that will redefine knowledge, reshape ...

Did you just graduate and want an awesome marketing job? A guidebook for new college graduates looking for their first marketing job. Whether you want to for an ad agency, news media, non-profit, or an in-house brand this guidebook will help you. Easy to read and includes links to recommended digital marketing software tools. This is a value-priced guidebook that will amplify the job search that you are doing at your college’s career center. The author is a longtime adjunct faculty teaching digital marketing with over 30+ years of marketing industry experience. Follow these tips to ...

Sinclair Lewis (1885-1951) was an American novelist and playwright who, in 1930, became the first American to win the Nobel Prize for literature. The Job is one of his earliest novels. Concerning the exploits of a 1920s career woman, it is one of the first novels about feminism and is considered one of the stepping stones towards Lewis' success.

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.