Professional Product

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

In "Covert Hypnosis: A Training Manual for Delivering Multimodal Hypnotic Sessions," the realm of covert hypnosis is expanded and redefined. Breaking away from conventional boundaries, this book presents covert hypnosis as a subtle and integral part of everyday communication. The authors define Covert Hypnosis as the absence of a clearly demarcated announcement of hypnosis onset or conclusion, making this practice a seamless and natural component of interaction, which links a wide array of practitioners into this fascinating art form. Explore the Subtle Power of Influence Integrative ...

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.

Do you want to make better music? How about achieving a professional sound? Or even being able to work in professional studios? Most musicians dream of making professional sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or just make better music.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.

The creation of the microprocessor launched the digital age. The key technology allowing unprecedented integration, and the design of the world’s first microprocessor, the Intel 4004, were the achievement of Federico Faggin. In Silicon, internationally recognized inventor and entrepreneur Federico Faggin chronicles his “four lives”: his formative years in war-torn Northern Italy, his pioneering work in American microelectronics, his successful career as a high-tech entrepreneur, and his more recent explorations into the mysteries of consciousness.

Most musicians dream of making professional-sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or to make better music. Inside, you will find up-to-date, practical, and well-explained techniques in a professional guide for 2024 and beyond.

This book is an invaluable and inspirational material for the film, television and theater professional. It helps directors, actors, writers, designers, producers and executives tap into their imagination and instincts, in turn helping them create the films they’ve always dreamed of creating.

"Conquer the CSCP Exam: Your Guide to Becoming an APICS Certified Supply Chain Professional" is an essential resource for individuals aiming to achieve the prestigious Certified Supply Chain Professional (CSCP) credential from APICS. This comprehensive guide is meticulously designed to cover all the critical areas of the CSCP exam, including supply chain design, planning and execution, supply chain improvements and best practices, and compliance. Each section is structured to provide a deep understanding of the concepts, supported by real-world examples and case studies that bring ...

Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him - the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood - he has found a way to put on a show and sell tickets at the door.

Howard Hughes was one of the most amazing, intriguing, and controversial figures of the 20th century. He was the billionaire head of a giant corporation, a genius inventor, an ace pilot, a matinee-idol-handsome playboy, a major movie-maker who bedded a long list of Hollywood glamour queens, a sexual sultan with a harem of teenage consorts, a political influencer with intimate ties to Watergate, a Las Vegas kingpin, and, ultimately, a bizarre recluse.

This book has 500 questions with answers and explanations, that prepare you to answer questions in professional Scrum Product Owner certification assessments of leading organizations. This is newly built based on the recent changes and latest version of The Scrum Guide, November 2020 version.

Once upon Atari is an intimate view into the dramatic rise and fall of the early video game industry, and how it shaped the life of one of its key players. This book offers eye-opening details and insights delivered in a creative style that mirrors the industry it reveals. An innovative work from one of the industry’s original innovators.

Thanks to a revolution in the audiobook production business, audiobooks are now well within reach of independent authors. In fact, through ACX, the Audiobook Creation Exchange, you can have your book turned into a professional quality audiobook with, amazingly enough, no upfront costs at all. Now, an experienced, full-time audiobook narrator takes you to the other side of the microphone to reveal the strategies and tips that will attract the best available talent on ACX to create a winning audiobook for you.

Una de las más grandes figuras del pensamiento no sólo de la edad Media, sino de toda la historia. Pesimista, práctico, mordaz y calculador, su desamor por la humanidad y su apetito por la tiranía hicieron que el notable filósofo italiano, defensor del materialismo más recalcitrante, esgrimiera una frase que aún hoy, resulta escalofriante: El fin justifica los medios.

This expertly crafted study guide is designed to provide you with the knowledge and confidence needed to excel in the Securities Industry Essentials (SIE) Exam, a crucial first step in your financial career. Our comprehensive guide covers all critical aspects of the SIE Exam, meticulously breaking down complex topics into easily digestible sections. From understanding the fundamentals of the securities markets to mastering the intricacies of investment products, you will gain a thorough grounding in the essential concepts. Each chapter is filled with detailed explanations, real-world ...