Global Growth Marketing

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

Why Do 85% of AI Initiatives Fail Despite Brilliant Teams and Unlimited Budgets? Most business books give you frameworks to memorize. This one gives you a front-row seat to watch systematic execution in action, following Sarah Chen through every decision as she turns a fictional manufacturing company from $650,000 in AI chaos to $1.2 million in proven results. What You'll Discover Through One Complete, Story-Driven Case Study: How to define success metrics that survive executive scrutiny Why users resist new solutions (and how to build what they actually want) The systematic approach that ...

Everyone who seriously seeks workable and ethically fair answers to our current global political, economic, environmental, as well as many other equally important questions, should read this book carefully. There is a superior system to capitalism, socialism, communism and all others in existence. This treatise explains it all, step by step. In this book, Greg Oliver elucidates the practical workings of a new groundbreaking global economic and political system. Amongst other topics, this volume includes: A new global economic model Competent democracy model Anti-corruption structures An ...

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

In "Samurai Marketing," discover the ancient secrets of Japanese business wisdom and unlock a new realm of growth for your Western enterprise. With expert insights and actionable strategies, this book is your guide to integrating the time-honored principles of Japanese marketing into your business practices. From the art of relationship-building to the precision of targeted messaging, learn how to harness the power of Japanese techniques to catapult your brand to success in today's competitive market. Explore Proven Tactics: Delve into the world of Japanese marketing and uncover proven ...

From the award-winning author of The Entrepreneurial State and Mission Economy, an inspiring call to solve our deepest challenges—from inequality to climate change—by embracing a radical new approach to economics and the economy Whether it’s the water crisis, widespread poverty, or the...

New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of...