Africa's Business Revolution

How to Succeed in the World's Next Big Growth Market

De: Acha Leke, Mutsa Chironga, Georges Desvaux

Narrado por: Bill Andrew Quinn

The definitive guide to doing business in Africa.

For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized - while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.

Download the accompanying reference guide.©2018 McKinsey & Company (P)2020 Gildan Media

An insightful read

The book sets a great foundation to those wanting to expand their operations into Africa. For me it took the blinders off the normal way of thinking about expansion. Anyone with interests already in Africa or wanting to venture in should have take the time and have a listen.

Phenomenal presentation of thorough research!

This book answered nearly every question I had about the manufacturing environment in Africa and their focus on philanthropy and local heros truly set it apart from the typical business insights

All you need to win in Africa

All you need to build a successful African business. The insights are next level. The writers know their stuff.

Very practical book

Great book with practical lessons for investors interested in succeeding in Africa. Covers the relevant focus areas with helpful data and meaningful advice from corporate leaders across the African continent.

Great Insights to Doing Business in Africa

Very insightful book for anyone doing business in Africa, backed up by relatable stories. Highly recommended!