Entertainment Marketing

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

Author’s note: This special edition of Shut Up and Sell More Weddings & Events is for DJs, entertainers, lighting and photo booth companies. If you’ve already read the original edition, most of this is going to be the same for you. I’ve updated and changed the references to be specifically applicable to disc jockeys, lighting and photo booth companies. It will certainly be a good refresher for you, I just want to be transparent. If you’ve not read the original book, this will be all new to you..Thanks for choosing this book, and I look forward to your feedback and seeing how else I ...

Are you thinking about opening a restaurant, bar or nightclub? This is a complex business with a big learning curve. You can either learn by trial and error spending hundreds of thousands of dollars or you can lean from those that have already done it successfully. Chris Seferyn has survived and thrived for 20+ years in the hospitality business. He has literally seen it all when it comes to serving people food and beverages. This book is the distillation of everything he has learned by making all the mistakes that you would make. How do you pick a concept? How do you choose a location? How ...

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

Book one in the five books of the Story Series by author, scriptwriter, story consultant, and PhD scholar of narrative theory David Baboulene. The author helps you to understand what makes stories that grip. With invaluable new thinking on subtext plus insights on story success from, Bob Gale—legendary Hollywood scriptwriter and producer of the Back to the Future trilogy, Lee Child—16 million Jack Reacher novels sold in 43 countries and 29 languages, and more. Simply a must-listen for anyone wanting to understand how to turn ideas into stories that sell.

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

Here's what this book will help you do: Identify your record label’s uniqueness in a sea of other labels, deliver impressive results to your artists, increase your chances of getting your music on Spotify playlists, and more.

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.

What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening —...

The art world can appear impenetrable to the beginner. This classic book, in print since 1990, is an invaluable primer that will help anyone to penetrate the thickets of inscrutable 'insider info' and esoteric jargon. Updated for today's art market, including online buying, The Art of Buying Art is without a doubt the most accessible book on how to research, evaluate, price, and buy artworks—for anyone who wants to buy art. No previous knowledge of art or the art business is necessary.

Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Jane Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

Unlock the secrets to thriving business partnerships with "Partnering for Profit," the essential guide for navigating and prospering in the dynamic world of niche collaborations. Whether you're an entrepreneur, a venue owner, or a manager seeking new opportunities, this transformative eBook is your roadmap to success. Dive into the insightful journey of niche partnerships, where you'll learn how to map out your stakeholder landscape and capitalize on the soaring trend of multi-experience venues. Discover the intricate workings of the venue ecosystem with a deep dive into arcades, ...