Customer Education

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day…How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. ...

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

Learn how to become a great manager in this Wall Street Journal bestseller from the leadership experts at FranklinCovey. The essential guide when you make the challenging yet rewarding leap to manager. Based on nearly a decade of research on what makes managers successful, Everyone Deserves a...

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.

The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences.

Demystify the world of artificial intelligence with this groundbreaking guide featuring over 100 innovative ways to incorporate AI into your daily life. Every day, it seems like there’s a new AI tool on the market and a new, complicated way to use it. But what if you could use AI to make your...

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39...

Delegación y supervisiónLos gerentes son juzgados por los resultados que entregan— y más que nada, esos resultados giran en torno a la habilidad de delegar y supervisar. Te sorprenderás cuan eficiente y fácil de manejar se convierte tu equipo cuando hayas dominado estas habilidades. Esta...

MotivaciónComo gerente, una de tus responsabilidades más importantes es motivar a tus empleados a dar lo mejor. Los gerentes que crean ambientes positivos, gratificantes y de mucha energía reducen el absentismo y los reemplazos, mientras incrementan dramáticamente la productividad y calidad...

El elemento crucial que separa una carrera brillante de una promedio es la habilidad para idear soluciones innovadoras a los retos laborales. Algunas investigaciones muestran que la relación directa entre las ideas y la rentabilidad, habilidades de pensamiento creativo son vitales para un...

★ Want to BECOME Unstoppable? ★ This book hit... #1 International Bestseller in the U.S., Canada, and in the Philippines #1 HOT New Release in Canada #5 Bestseller in Canada in Parenting School-Age Children #7 Bestseller in Germany in Parenting School-Age Children #9 Bestseller in Australia in Parenting & Family Reference #95 Bestseller in Mexico in Parenting & Family Reference Want to DISCOVER how to navigate singlehood successfully? Want to AVOID over 7 Relationship Mistakes? Want to LEARN a powerful, PROVEN Leadership Formula, and ten (10) business strategies from corporate leaders? ...

The New York Times–bestselling author of Rise of the Robots shows what happens as AI takes over our lives If you have a smartphone, you have AI in your pocket. AI is impossible to avoid online. And it has already changed everything from how doctors diagnose disease to how you...

Mercadotecnia El éxito o el fracaso de tu negocio depende del suceso o del fracaso de tus esfuerzos de mercadotecnia. Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costear—y se los das—entonces obtendrás resultados asombrosos. Lleno de la sabiduría característica...

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.