Creative Arts Marketing

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Unlock your writing potential with the power of AI. Now updated to include ChatGPT 4.0! This information-packed guide takes you on a journey through the various ways this AI-powered tool can transform your fiction, enhance creativity and write better stories faster. With tools to plot like a pro, bring characters to life with rich dialogue, and craft a standout story, ChatGPT is the ultimate writing companion. Say goodbye to writer's block and hello to endless possibilities as you unleash your creative superpowers with AI. Learn the most efficient ways to “talk” to ChatGPT with real-...

Unleash the future of creativity with The AI Art Revolution—your comprehensive guide to the vibrant world of AI-generated abstract art and NFTs. Dive into a groundbreaking journey where art meets technology, reshaping the canvas of modern artistry. Start with an exploration of what makes AI an innovative collaborator in the art world and discover why NFTs are revolutionizing digital ownership. As you navigate the crossroads of AI and abstract art, learn how machines are crafting mesmerizing pieces and meet the pioneers leading this digital Renaissance. Equip yourself with the knowledge of...

One of the world's great mathematicians shows why math is the ultimate timesaver—and how everyone can make their lives easier with a few simple shortcuts. We are often told that hard work is the key to success. But success isn’t about hard work – it’s about shortcuts...

Unlock the secrets of photography and take your visual storytelling to spellbinding heights with "Illuminating Creativity," your comprehensive guide to transcending the ordinary through the lens. Delve into the depths of your unique creative essence and learn to define the compelling objective in each frame. Let your story unfold through the meticulous curation of visual elements that speak volumes without uttering a word. Embark on a journey that equips you with the knowledge to make discerning choices in photography equipment, perfectly balancing your budget and artistic needs. Discover ...

Are you ready to turn your creative passion into a thriving business? Artpreneur: The Ultimate Guide to Building a Successful Art Business is the essential roadmap for artists who want to make a living doing what they love. Whether you're a painter, illustrator, sculptor, or digital artist, this book equips you with the strategies and tools you need to succeed in today's competitive art market. Inside, you'll learn how to: Build a professional brand that sets your art apart and attracts loyal customers. Price your artwork confidently and fairly without undervaluing your talent. Master ...

As a teenager visiting the Andy Warhol Museum, Beth Pickens realized the importance of making art. As an adult, she has worked as a consultant empowering artists. Intimate yet practical, Your Art Will Save Your Life helps artists build a sustainable practice while navigating the world of MFAs, residencies, and institutional funding.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

Your creative path is seldom clear. Artists, writers and all creatives face conflicting messages, resistance and self-doubt. This book is written by an artist for artists and creatives who face these challenges. Designed to provide a weekly dose of inspiration or reassurance that this too shall pass. Filled with thoughts, suggestions and ideas to remind you that your art matters. To push through the dark moments and find the light. If you value a creative life then you will find something in this book to inspire, encourage and invigorate your week of creativity.

Take a deep dive into the exciting world of mobile game development with "Game Changers," your comprehensive guide to everything you need to know to break into the thriving mobile gaming industry. Chapter one sets the stage with an in-depth examination of the mobile app game industry's evolution, giving you an understanding of past trends and insights into future directions. From there, you embark on a guided tour of the industry's inner workings. With an introduction to game development's stages, the necessary skills for game developers, and essential tools and software, so you can hit the...

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

*Commissioned Creativity* Unleash the art of the bespoke and transform your passion for portraiture into a thriving business with "Commissioned Creativity." Deep dive into 18 chapters that serve as an essential guide for every artist aspiring to navigate the lucrative world of custom art commissions. This comprehensive eBook peels back the curtain to reveal an art form where personalization meets profitability. **Chapter 1** Understand the insatiable demand for personalized art, discover the reasons behind clients' willingness to pay a premium for custom pieces, and explore the various ...

Are you an author who loves to write but can't draw? Struggling to create professional visuals for your books without spending a fortune on graphic designers? You’re about to get a powerful shortcut. In today's competitive self-publishing world, scroll-stopping book marketing images, AI-generated book covers, and easy, professional graphics are essential to getting noticed. With ChatGPT's latest AI image generation tools, you can design stunning book covers, ads, social media posts, and branded marketing assets — without artistic skills, expensive software, or hiring freelancers. Inside...

If you're a follower of Jesus who wants to know the truth about Christian App Development, and mobile technology then look no further! With this book, you're about to discover how to reach people for Christ, as well as make money, possibly a side income or even full-time income. All through the power of releasing your apps and establishing your own mobile app empire! In fact, if you want to learn how to make money by creating your own mobile apps, and do it for a Christian audience, as well as being a part of the solution to help fill the void within a market hungry for quality content. ...

“The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece…” -- Husam Jandal, Digital Rainmaker "Paula Hope and Susan Crossman's new book brings together the pieces of a puzzle that eludes most people and it’s the answer you've been seeking." -- James Burchill, Bestselling Author, Coursepreneur™ & Producer "I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldn't put it down! It is engaging and you can ...

In Your Brand Should be Gay (Even if You’re Not), Re Perez—seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People—uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.

From the literary agent behind some of today’s most successful authors comes a narrative guide geared specifically to the needs of aspiring and working nonfiction writers, demystifying the world of publishing and offering a practical roadmap to getting your book published. “An invaluable...