Charity Marketing

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Too many times, people rush into building and they don’t focus enough energy on the most important step for sustained success in the non-profit field. What’s that secret? We’ll tell you...It’s a business plan. We know, we know, it sounds boring, right? Well, guess what? It is the lifeblood of a true, long-lasting and impactful non-profit org. This audiobook will show you how a business plan can lead to more investors which means a greater chance to make an impact.

Looking to raise funds for your charity organization? Organizing a bingo night is an incredibly fun and effective way to do just that. But where do you start? From selecting the right venue to managing finances and donations, there are countless details to consider. If the thought of planning a charity bingo night sounds overwhelming, don't worry – The Ultimate Guide to Organizing a Successful Charity Bingo Night has got you covered. In this comprehensive eBook, you'll find everything you need to know to plan and execute a bingo night that people will be talking about for years to come. ...

Are your board members beating down your door with new donors that are ready to make a gift? If that's not your reality yet, international fundraising trainer Marc A. Pitman's "Ask Without Fear!" is for you!

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

This book defines not-for-profit organizations and how to set up and structure them for success.

Most nonprofit leaders know how to ask for money, but they don't. What they need is a little kick to get them out the door to raise support for their organization. Fundraising Kick provides a year's worth of "ask kicking ideas" to help you get out and do what you know you're supposed to be doing: asking for money.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

Are you increasing the zeal of your donors? Do your donors bring you more qualified donor prospects? Are they raving fans of your nonprofit? Before there was Facebook or Twitter, there was Creating Donor Evangelists! Learn how...by turning your fundraising effort on its head!

In Journey to the Fifth, the sequel to the best-selling book, Mailbox Money by Joe Ferrer, we find the Salesman having to make a tough decision that could change the trajectory of his life. When his Mentor asks him to join her on the trip of a lifetime to search for the rumored Fifth Discipline - he is torn. Leave work where everything is going well, or search for a discipline no one has heard of for years? Will he risk it all and join his Mentor, Veeola, Coach, and the Pilot? Or, will he forfeit the chance for what is already in his grasp?

Almost every business depends on its customers and your one is probably no different. Without the customer there is no order and without the order there is no profit. It's easy to see how a business could quickly fold without great customer service at its core. Making sure your customer service is as good a it can be is now much easier with this bundle.