Behavioral Finance Psychology

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

Day trading tests more than your strategy—it tests your psychology. Day Trading Psychology explores the mental patterns that can disrupt execution, from bias-driven decision-making to emotional escalation during volatile sessions. Max Koren presents practical, process-focused frameworks to help readers build stronger standards, improve discipline, and reduce rule-breaking under pressure. You’ll learn how to: Spot common mental traps and bias patterns Respond to FOMO, revenge trading, and tilt more effectively Strengthen your routine for planning, execution, and review Build habits that ...

Whether you're mired in loss aversion, suffer from anchoring bias, or you're sorting your portfolio into various mental accounts, investor biases will prevent you from maximizing your wealth. But you can learn to challenge your own biases and prevent costly investment errors! In Behavioral Finance and Your Portfolio, veteran investor and advisor Michael M. Pompian delivers a thorough grounding in the most important investor biases you're likely to encounter when making crucial investment decisions.

The economy is always changing, but some things are eternal! Economics for Dummies, 3rd Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change. What's the best way to fight poverty? How can governments boost employment and wage growth? What can be done to protect endangered species and the environment?

The 6-Week Brain Hack That Stops Impulse Spending and Builds Wealth – Without Budgets, Spreadsheets, or Giving Up What You Love. Neuroscience finally reveals why smart people stay broke (hint: your brain is wired against you). Here’s the 15-minute daily fix that rewires your money psychology permanently. It’s 2 AM. You swore this was the month you’d save. But here you are, cart full, clicking “Buy Now” on stuff you don’t need with money you don’t have. Sound familiar? You’re not weak. You’re not “bad with money.” You’re fighting 200,000 years of brain wiring with a...

NATIONAL BESTSELLER Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit). “A big favorite among...

The Psychology of Stock Market Investing reveals how the real game is played not on spreadsheets, but in your mind. You’ll uncover the emotional blowups behind Wall Street’s worst disasters in the past and see how even billionaire investors and brilliant minds lose their way.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Unlock the Power of Behavioral Finance and Make Smarter Investment Decisions! Investing isn't just about numbers and charts—it's deeply influenced by human psychology. The Psychology of Investing: Overcoming Biases and Making Smarter Decisions reveals the hidden psychological forces that shape your financial choices and offers strategies to harness the power of behavioral finance. This comprehensive guide provides the tools and insights you need to enhance your investment strategy and make more rational, informed decisions.What You’ll Discover Inside: Understanding Cognitive Biases: ...

The Money Mirror Before the Money Moves, Your Thinking Does Why do intelligent, hardworking entrepreneurs make financial decisions they later regret—while others consistently build stability, growth, and long-term success? The difference is not intelligence. It’s not effort. It’s not access to information. It’s how they think about money before a decision is ever made. In The Money Mirror, John G. Stevens reveals the unseen psychological forces that shape financial decisions in business—often without leaders realizing it. Drawing on behavioral psychology, leadership insight, and ...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

An "introduction to the nonfascist life" (Michel Foucault, from the Preface) When it first appeared in France, Anti-Oedipus was hailed as a masterpiece by some and "a work of heretical madness" by others. In it, Gilles Deleuze and Félix Guattari set forth the following theory: Western...

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Transform your psychology, transform your trading! Positive Trading Psychology demonstrates how to achieve sustained success in trading by identifying and leveraging your cognitive and emotional strengths. There has been an explosion of research and practice in the field of positive psychology...

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

You don’t need a finance degree to be a great investor. You just need to start seeing the world differently. The Unfair Advantage is a groundbreaking guide that demolishes the myth that investing is only for the experts. It shows you that the greatest edge in the market isn’t secret data, complex jargon, or insider tips — it’s you. The industries you understand, the brands you love, the products you use every day — they hold your most powerful clues. Through real-life examples, storytelling, and a crisp three-part framework, Somraj Dutta teaches you how to uncover world-class ...

This essential collection brings together two powerful guides, Master Your Money Mind and Master Behavioral Finance, creating a roadmap to financial mastery. These books uniquely bridge the understanding of human psychology, practical financial strategies, and comprehensive investment knowledge. Master Your Money Mind contains the core of personal financial challenges, from managing debt to understanding income allocation and developing resilience in the face of financial obstacles. By breaking down practical rules like the 50/30/20 guideline, compounding principles, and effective debt ...

The old investing playbook is dead. The rules that once defined “value,” “growth,” and “safety” no longer apply. In today’s hyper-connected, algorithm-driven markets, data moves faster than news, and psychology shifts before fundamentals can catch up. The New Economy Blueprint is your essential guide to navigating — and thriving — in this new era of investing. Dr. Paul Ajulufoh distills years of research and real-world market experience into a clear, modern framework for investors who refuse to be left behind. From the collapse of traditional cycles to the rise of AI-...