Buying Consulting

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Navigate 2.0 presents a unique combination of empowering insights into how the human mind works, practical advice for understanding your natural selling style with a heavy dose of understanding the psychology of how people like to buy, and how to adapt your natural selling style to their buying style.

Drawing on 30-years of successful change management delivery, this book lays out how to get any business change adopted. Written in an engaging conversational style and brought to life through cartoon character "Change Cat", it gets to the heart of how to design, develop, and deliver change that works.

There is an art to advanced consulting as well as a science; who you are is as important as what you do. Bill Pasmore draws on his four decades of experience as a consultant and teacher of consultants to show listeners how to see possibilities that are not evident, conduct analyses that support the value of more comprehensive work, build relationships that engender deeper trust, adapt to changing circumstances, and empower members of their team to take independent actions while maintaining overall control of an engagement.

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...

Marketing Doesn’t Have to Be a Mystery! Are you tired of making costly marketing and advertising mistakes? Imagine never wasting money again. What if you could only do marketing that works? Derek Champagne is the founder & CEO of The Artist Evolution, a full service marketing agency building successful brands, marketing tools, and campaigns for startups and household brands. With over a 15+ year career in the marketing space, Champagne has amassed a treasure trove of knowledge on branding and marketing, and shares his sometimes candid, often chuckle-worthy, and always clear advice with ...

The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise sections get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most sections, you'll hear from experts as they chime in on their struggles and successes.