Business Advocacy

National leader Stacey Abrams has written the guide to harnessing the strengths of being an outsider and succeeding anyway. Leadership is hard. Convincing others - and yourself - that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.

Gain practical strategies, insights, and tools tailored specifically for women looking to elevate their leadership journey through engaging stories and solid ways to futureproof their careers.

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

How to become a human rights professional is not an academic book on human rights law, but a practical career guide for anyone who wants to learn more about human rights advocacy, whether they are just starting or have years of experience. "I absolutely LOVE THIS BOOK! I learned a lot reading this. Human rights need to be recognized as more than a buzz phrase, they're grounded in our everyday experiences." - Violeta Antovska Diplomatic Security Officer to the Permanent Mission of Ghana to the UN Human rights work is much more than just providing volunteer service to your community. If done ...

People who are trying to solve tough economic, social, or environmental problems often find themselves frustratingly stuck. They cannot solve their problems in their current context; the larger system within which they are operating is too unstable or unfair or unsustainable. They cannot transform this system on their own or by working only with their friends or colleagues; the system is too complex to be grasped or shifted by any one person or organization or sector.

In recent years, the world of politics has taken a series of disastrous wrong turns. We have witnessed leaders who can't - or shouldn't be allowed to - lead, policies that are either self-serving or don't work, and world views that are corrosive or short term. Alastair Campbell's aim in But What Can I Do? is twofold: to explain why things have gone so wrong, and to show what we can to help put them right. A mix of polemic, analysis and practical advice, this is a political masterclass from a master political commentator and strategist.

An innovation expert illuminates why your power to make a difference is no longer bound by your status. In The Power of Onlyness, Nilofer Merchant, one of the world's top-ranked business thinkers, reveals that we have now reached an unprecedented moment of opportunity for your ideas to "make a dent" on the world.

Most of us want our lives to have meaning and purpose, but too often we don’t know where to start. Each of us has unique gifts, talents, and perspectives that the world needs right now. We just have to find the courage to realize what they are. By disrupting ourselves first, we gain insights into what blocks us from opportunities to create change, from opening doors and breaking down walls. Once we're living ON purpose, we can step into a life that boldly challenges the world around us. Only then can we become a powerful catalyst for change.

America faces a new culture war. It is not a war about guns, abortions, or gays; rather it is a war against the creeping changes to our entrepreneurial culture, the true bedrock of who we are as a people. The new culture war is a battle between free enterprise and social democracy. Many Americans have forgotten the evils of socialism and the predations of the American Great Society's welfare-state programs.

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better-informed consumers.

Analyzing the movement's deep-seated origins in questions that the country has sought too long to ignore, some of the greatest economic minds and most incisive cultural commentators capture the Occupy Wall Street phenomenon in all its ragged glory. They give listeners an on-the-scene feel for the movement as it unfolds while exploring the heady growth of the protests, considering the lasting changes wrought, and recommending reform.

Under Joe Solmonese's leadership, the Human Rights Campaign, the nation's largest LGBT rights organization, became the model other organizations look toward to create effective social and political change. Beginning with a moving story of working with Matthew Shepard's mother Virginia in passing the hate crimes bill that bears Matthew's name, Solmonese shows how he discovered that channeled anger can drive a commitment to change.

Grassroots Rising is a passionate call to action for the global body politic, providing practical solutions for how to survive - and thrive - in catastrophic times. Author Ronnie Cummins aims to educate and inspire citizens worldwide to organize and become active participants in preventing ecological collapse. This audiobook offers a blueprint for building and supercharging a grassroots regeneration movement based on consumer activism, farmer innovation, political change, and regenerative finance.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

Screenplay for "Major General Smedley Butler: The Maverick Marine" Act One: The Making of a Maverick (1881-1918) In the quiet town of West Chester, Pennsylvania, young Smedley Butler is born into a family of distinguished lineage. From an early age, he displays a spirited independence and a profound sense of patriotism, shaped by the post-Civil War environment. This act chronicles his early years, the loss of his mother, and his decision at age 16 to enlist in the United States Marine Corps, setting him on a path of extraordinary achievement. Act Two: Command and Conscience (1918-1935) As ...

Corporations are the most powerful entities on the planet. Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless.

Wilber Winkle was called a "national treasure" by no less than TV's Larry King, and his book was dubbed the funniest in decades by American Bookseller. What does Mr. Winkle do? Without fear, he writes letters to the massive corporations responsible for popular consumer products, demanding satisfaction and complaining about even the most minor of flaws. And miraculously, the corporations answer.

On January 21, 2017, millions of protestors took part in the Women's March, and many of them created a "sea of pink" when they wore knitted pink "pussyhats" in record numbers. The pussyhat swiftly found its place on the cover of Time and The New Yorker, and it ultimately came to symbolize resistance culture. Creator of the Pussyhat Project, Krista Suh, took an idea and built a worldwide movement and symbol in just two months. But like so many women, Krista spent years letting her fears stop her from learning to live by her own rules.

This book is for: business leaders, marketing & sales, employer branding teams, and organizations who want to build brand social media presence and establish credibility via their most trusted influencers - their employees.

Whether you're a small startup or a global corporation, these cheat codes will equip you with the knowledge and strategies you need to harness the potential of your employees as brand advocates.