Marketing Advocacy

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

Wilber Winkle was called a "national treasure" by no less than TV's Larry King, and his book was dubbed the funniest in decades by American Bookseller. What does Mr. Winkle do? Without fear, he writes letters to the massive corporations responsible for popular consumer products, demanding satisfaction and complaining about even the most minor of flaws. And miraculously, the corporations answer.

This book is for: business leaders, marketing & sales, employer branding teams, and organizations who want to build brand social media presence and establish credibility via their most trusted influencers - their employees.

Whether you're a small startup or a global corporation, these cheat codes will equip you with the knowledge and strategies you need to harness the potential of your employees as brand advocates.

Let’s get into it! Let me tell you about this book "Fine Like Chyna"! It's straight fire, sis! Set in the gritty streets of Chi-Town, this story is all about a young queen named Chyna who's out here SLAYIN'! This girl's got it all - the looks, the hustle, the crew of ride-or-die Foxy Ladies by her side. Together, they're taking on the haters, the ops, and anyone who tries to dim their shine. With paint cans and megaphones, they're sparking a movement that's gonna inspire the whole community. But it ain't all glitz and glamour, you feel me? Chyna's got some real stuff to deal with - ...