Behavioral Science Design

Written by the forensic nurse who transformed the way the FBI profiles and catches serial killers, this thought-provoking book takes an intimate look at the creation of the Behavioral Science Unit–the inspiration for Hulu’s Mastermind documentary. In the 1970s, the FBI created the...

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Why do rational people often make self-destructive choices? Is it possible to predict betrayal before it happens? In 'Game Theory for Mortals,' Daniel Marsh strips away the academic gatekeeping to reveal the powerful mathematical framework that governs every human interaction. From the high-stakes nuclear brinkmanship of the Cold War to the subtle signaling of a modern job interview, Marsh demonstrates how game theory is the ultimate tool for thinking clearly in a world where your success depends on the moves of others. Through clear analysis and zero jargon, you will explore the logic of ...

The scientist who has been dubbed the “Father of Intelligent Design” and author of the groundbreaking book Darwin’s Black Box contends that recent scientific discoveries further disprove Darwinism and strengthen the case for an intelligent creator. In his controversial bestseller...

A practical guide to building a sleep-friendly bedroom and daily routine. This book brings together sleep physiology, circadian biology, environmental design, and behavior change in one clear framework. It explains not just why sleep breaks down, but what to adjust in the bedroom and around the clock to support deeper, more consistent rest. Rather than offering generic advice, the chapters walk through the real factors that shape sleep quality, including light exposure, temperature, humidity, noise, air quality, bedding comfort, and schedule consistency. You will learn how sleep stages, ...

This e-book offers a comprehensive rounded view of research as a tool for problem-solving. The purpose of this e-book is to promote an understanding of basic research for college and university students in all fields. It covers terms which are used in research, ethical Issues in Research with Children, research designs and methodologies, selection of appropriate research design methodologies, data analysis procedures, and how to write a research proposal.