Behavioral Science Design

Written by the forensic nurse who transformed the way the FBI profiles and catches serial killers, this thought-provoking book takes an intimate look at the creation of the Behavioral Science Unit–the inspiration for Hulu’s Mastermind documentary. In the 1970s, the FBI created the...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...

This e-book offers a comprehensive rounded view of research as a tool for problem-solving. The purpose of this e-book is to promote an understanding of basic research for college and university students in all fields. It covers terms which are used in research, ethical Issues in Research with Children, research designs and methodologies, selection of appropriate research design methodologies, data analysis procedures, and how to write a research proposal.

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

The scientist who has been dubbed the “Father of Intelligent Design” and author of the groundbreaking book Darwin’s Black Box contends that recent scientific discoveries further disprove Darwinism and strengthen the case for an intelligent creator. In his controversial bestseller...