Showing results by narrator "Sam Horn" in All Categories

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

In these stressful times, it's more important than ever to learn how to think before we speak so our communications lead to cooperation, not conflict.This book introduces exactly what to say and do when dealing with people who are upset, unreasonable, or not treating you with the respect you want, need, and deserve.

This program is read by the author. Full of inspirational insights and advice, life hacks, and real-world examples, Someday Is Not a Day in the Week is CEO Sam Horn’s motivational guide to help listeners get what they want in life today rather than "someday".

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.