Showing results by narrator "Mike Rylander" in All Categories

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

Composed from exhaustive research and hundreds of personal interviews, the Stay Awhile and Listen series divulges the fated meeting that brought the two Blizzards together, the clashes that tore them apart, and their transformation from grassroots democracy to corporate empire. At the center of it all - Diablo, a hack-and-slash adventure through the darkest recesses of Hell that changed online gaming forever.

Do you need something? Mac can get it for you. It's what he does—he and his best friend and business manager, Vince. Their methods might sometimes run afoul of the law, or at least the school code of conduct, but if you have a problem, if no one else can help, and if you can pay him, Mac is on your side. His office is located in the East Wing boys' bathroom, fourth stall from the high window. And business is booming.

When Archie, Betty, Veronica, and Jughead take a road trip, they discover that their small-town problems seem to follow them wherever they go. Archie's on trial for murder, and the evidence is stacked against him. Betty, Veronica, and Jughead all know that Archie is being framed by Hiram Lodge, but how can they prove it? The gang comes up with a last-ditch plan to prove Archie's innocence: They have to go back to the scene of the crime. They have to go back to Shadow Lake.

Based on the massively successful CW show, Riverdale, this prequel novel explores what the gang was doing before season one. Why did Jughead and Archie have a falling out? What did Veronica’s life look like in the Big Apple? And how long has Betty really been in love with Archie? Told from multiple points of view, your favorite characters tell their story their way.

A lineman with something to prove. A vendetta against a baseball legend. The rise of a real-life NHL all-star. The luckiest grapefruit in sports history. Open up The Sports Pages, the third volume in the Guys Read Library of Great Reading, and you're in for all of this and more. From fiction to nonfiction, from baseball to mixed martial arts and everything in between, these are 10 stories about the rush of victory and the crush of defeat on and off the field. Compiled by kid-lit all-star Jon Scieszka, Guys Read: The Sports Pages is a thrilling collection of brand-new short stories.

Archie, Betty, Jughead, Veronica, and the rest of the gang are all getting ready for the next stage of their lives after high school graduation - or, at least, they're trying to. But then, one by one, they all receive a mysterious letter from someone calling themselves the Poison Pen. Somehow, the letter writer knows some of Riverdale's deepest, darkest secrets. And the Poison Pen is threatening to reveal all unless Archie and his friends do exactly what they're told - from posting embarrassing videos of themselves to blowing up someone else's marriage.

In 1980, computers were instruments of science and mathematics, military secrets and academia. Stern administrators lorded over sterile university laboratories and stressed one point to the wide-eyed students privileged enough to set foot within them: Computers were not toys. Defying authority, hackers seized control of monolithic mainframes to create a new breed of computer game: the roguelike, cryptic, and tough-as-nails adventures drawn from text-based symbols instead of state-of-the-art 3-D graphics.

In this genre-defying story from Lygia Day Peñaflor, four teens befriend their favorite YA novelist, only to find their deepest, darkest secrets in the pages of her next book - with devastating consequences. Miri Tan loved the book Undertow like it was a living being. So when she and her friends went to a book signing to hear the author, Fatima Ro, they concocted a plan to get close to her. Told as a series of interviews, journal entries, and segments from the book within the book - this gripping story of a fictional scandal will keep you on the edge of your seat.

Riverdale is clamoring with excitement over news that an old town tradition is suddenly being revived: the Riverdale Revels. The festival supposedly has a long history, dating back to the town's settlers' first successful maple tapping. But there's no record of the Revels anywhere. Archie, Betty, Veronica, and Jughead think there must be more to the story. And when a skeleton is uncovered in a 75-year-old time capsule on the first night of the festival, they know they're right.

Betty, Veronica, Cheryl, and the rest of the River Vixens are heading out of town for the weekend on a cheerleading retreat. So Archie, Jughead, and the rest of the guys decide to have a poker night at La Bonne Nuit. But a storm causes the power to go out, and the speakeasy goes into lockdown. When the lights come back on, all of the cash is gone. The thief has to be someone the guys know - but who?

F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Eli Frieden lives in the most perfect town in the world: Serenity, New Mexico. In this idyllic place, every lawn is perfectly manicured, and everyone has a pool and a treehouse. Honesty and integrity are valued above all else in Serenity. The 30 kids who live there never lie - they know it's a short leap from lying to the awful problems of other less fortunate places.

Dr. Sergei Karlovich - code-named Seagull - is one of the most brilliant, powerful, and dangerous of Russian operatives. He seeks a hideous form of revenge for what Luc Ponti and his SPI (Super Paranormal Intelligence) Team wrought on his daughter, Tamara Carlin, a Russian double agent within the CIA. Should Seagull succeed, it could place the world in jeopardy of falling under Rus­sian global dominance.

If Devin Mack can’t actually fight his father, he’s going to fight everyone he can find on the football field.

Sixteen-year-old star basketball player Luc Ponti wins an important tiebreaker game during the last few seconds of play. He is simultaneously critically injured by a flagrant foul by a player from the opposing team. Luc dies for several minutes but is revived after having a near-death experience (NDE). He inexplicably begins to develop superpowers, which change the course of his life and have a profound impact on the world.

Your company has an unfair advantage over the competition — and it’s an advantage just waiting for you to leverage it. It could be proprietary data, or connections to influential people. Maybe it’s your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you’re not alone in neglecting this superpower. In fact, most companies don’t know they have a particular advantage in the market, and if they do know, they don’t know how to use it.

Wes’ life has been nothing but one tragedy after another since he went to see a certain game at Yankee Stadium, and it can all be traced back to one man: all-star Yankee shortstop Derek Jeter. Now, he must pay.

Maximilian Funk is the new kid in school, and not much of a baseball fan, a deadly combination. He has to figure out a way to impress Molly Kinsman, the best pitcher in the city and the most beautiful girl he’s ever seen. One little lie couldn’t hurt, could it?