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Martha Rogers PhD

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  • Extreme Trust: Honesty as a Competitive Advantage | Martha Rogers PhD,Don Peppers

    Extreme Trust: Honesty as a Competitive Advantage

    • UNABRIDGED (9 hrs and 15 mins)
    • By Martha Rogers PhD, Don Peppers
    • Narrated By Martha Rogers PhD, Don Peppers
    Overall
    (7)
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    (5)
    Story
    (5)

    In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

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