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James McQuivey

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  • Digital Disruption: Unleashing the Next Wave of Innovation | James McQuivey

    Digital Disruption: Unleashing the Next Wave of Innovation

    • UNABRIDGED (5 hrs and 54 mins)
    • By James McQuivey
    • Narrated By James McQuivey
    • Whispersync for Voice-ready

    You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut rivals, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for more than a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

    John Rohde Jensen says: "Chapter 1 is enough"
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