Showing results by narrator "Guy Arnold" in All Categories

This is a short outline of some of the principles in Guy Arnold's book Sales Through Service, and the key principles taught through the company's coaching training and webinars. It is designed to help you make significant changes swiftly to turbo-charge your sales confidence and results, and to prove to you that these systems do actually work!

In today’s revolutionary market, the classic sales model is both out-of-date and dangerous. Often, it seems like you don’t just have to run to keep up, you have to continually sprint, market, and discount. That’s exhausting, but there is another way. The best and most successful organizations don’t follow this chaotic strategy. They slow down and design world-class solutions that optimize sales for the long term. This is the approach we call "slow selling".

For too long sales has been too hard for both the seller and the customer: sellers have to sweat too much and customers have to lie too much. It's time for this to stop. Sales Through Service looks at every step of the sales process, turns it on its head, and examines it from the view of the customer.

The Internet has turned the world of sales and marketing upside down. All the old dysfunctional selling habits and techniques that had been so profitably punted over the last 200 years are now becoming obsolete and even destructive to company sales and profits.