Showing results by narrator "Don Peppers"

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    • Extreme Trust

    • Honesty as a Competitive Advantage
    • By: Don Peppers, Martha Rogers PhD
    • Narrated by: Don Peppers, Martha Rogers PhD
    • Length: 9 hrs and 14 mins
    • Unabridged
    • Overall
      4 out of 5 stars 7
    • Performance
      4.5 out of 5 stars 5
    • Story
      4 out of 5 stars 5

    In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

    Regular price: $24.49

    • Rules to Break and Laws to Follow

    • How Your Business Can Beat the Crisis of Short-Termism
    • By: Don Peppers, Martha Rogers, Ph.D.
    • Narrated by: Don Peppers, Martha Rogers, Ph.D.
    • Length: 7 hrs and 2 mins
    • Unabridged
    • Overall
      4 out of 5 stars 4
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

    Regular price: $20.97