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Ben & Jerry's Double-Dip Capitalism
- Lead With Your Values and Make Money Too
- By: Ben Cohen, Jerry Greenfield
- Narrated by: Ben Cohen, Jerry Greenfield
- Length: 3 hrs and 1 min
For many years Ben & Jerry's has donated 7.5 percent of its annual pretax profits to charitable causes -- the highest percentage of any publicly-held company. Yet the company has become an even more powerful agent for social change by embracing a "values-led" business philosophy. Values-led business is based on the idea that business, which has become the most powerful force in society, has to accept responsibility for the welfare of that society and the people in it.
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Regular price: $13.27