From the African bush to the streets of London, from the souks of Tangier and the concrete jungle of Hong Kong to the bling of Dubai and back to mother Africa; this is a riveting true story of what happens when an entrepreneur tries, tries, and tries, and fails more times than he succeeds. This book is a soul searching narrative full of highs and lows, culminating in the creation of a pan-African consumer brand that eventually is sold to a multibillion-dollar company. This is not a rags to riches story. Alpesh is living proof that in life we lose more times than we win.
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