Showing results by author "Timothy Keiningham"

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    • The Wallet Allocation Rule

    • Winning the Battle for Share
    • By: Timothy Keiningham, Lerzan Aksoy, Luke Williams, and others
    • Narrated by: Christopher Kipiniak
    • Length: 5 hrs and 48 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 3
    • Performance
      5 out of 5 stars 3
    • Story
      4.5 out of 5 stars 3

    The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

    • 5 out of 5 stars
    • Mind changer and trully inspiring

    • By Anonymous User on 08-08-18

    Regular price: $19.95

    • Why Loyalty Matters

    • By: Timothy Keiningham, Lerzan Aksoy, Luke Williams
    • Narrated by: Walter Dixon
    • Length: 4 hrs and 40 mins
    • Unabridged
    • Overall
      3 out of 5 stars 2
    • Performance
      5 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem.

    Regular price: $20.99