Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.
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Drawing on case studies from the most innovative start-ups in Silicon Valley, this step-by-step guide will show you how to develop, validate and bring your impossibly big ideas to life. In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a start-up founder, corporate executive, small business owner, freelancer or professional: there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will.
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"Next Up for Amazon: Checking Accounts" is from the March 05, 2018 Markets section of The Wall Street Journal. It was written by Emily Glazer, Liz Hoffman, Laura Stevens and narrated by Alexander Quincy.
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