Showing results by author "Roy M. Spence Jr"
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It's Not What You Sell, It's What You Stand For
- Why Every Extraordinary Business is Driven by Purpose
- By: Roy M. Spence Jr., Haley Rushing
- Narrated by: Bill Weideman
- Length: 9 hrs and 4 mins
Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation.
Good idea run into the ground
- By Jeff on 04-07-09
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Regular price: $20.99