Showing results by author "Robert G. Cooper"

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    • Winning at New Products

    • Creating Value Through Innovation
    • By: Robert G. Cooper
    • Narrated by: James Edward Thomas
    • Length: 17 hrs and 24 mins
    • Unabridged
    • Overall
      5 out of 5 stars 6
    • Performance
      4.5 out of 5 stars 5
    • Story
      5 out of 5 stars 4

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

    • 5 out of 5 stars
    • From an artists perspective

    • By Xavier Foley on 11-27-17

    Regular price: $29.65