Showing results by author "Robert G. Cooper"


All Categories

1 results
Sort by
    • Winning at New Products

    • Creating Value Through Innovation
    • By: Robert G. Cooper
    • Narrated by: James Edward Thomas
    • Length: 17 hrs and 25 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 10
    • Performance
      4.5 out of 5 stars 8
    • Story
      4.5 out of 5 stars 7

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

    • 5 out of 5 stars
    • From an artists perspective

    • By Xavier Foley on 11-27-17

    Regular price: $29.65