Showing results by author "Robert Brunner"

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    • Do You Matter? (And How to Make Sure You Do)

    • By: Robert Brunner, Stewart Emery, Russ Hall
    • Narrated by: Victor Bevine
    • Length: 17 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 7
    • Performance
      4.5 out of 5 stars 2
    • Story
      4 out of 5 stars 2

    Use design to build products, services, and experiences that truly matter to your customers' lives...that they can't live without! If someone polled your customers, constituents, followers, and asked if you matter, how would you come out? This is really a soul-searching question we want you to ask yourself. Does your company matter to your consumers? Really, honestly answer that. If you disappeared, would their lives be less?

    Regular price: $2.95

    • You Brand Is Not Your Logo

    • It Is an Experience that Lives in Your Customer's Gut
    • By: Russ Hall, Robert Brunner, Stewart Emery
    • Narrated by: Jennifer Van Dyck
    • Length: 13 mins
    • Unabridged
    • Overall
      3 out of 5 stars 1
    • Performance
      3 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!There is a rumble: the deep-throated growl of 20 engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes.

    Regular price: $2.95

    • FT Press Delivers

    • Powerful Social Media, Branding, PR Practices
    • By: Phil Baker, Deirdre D. Breakenridge, Robert Brunner, and others
    • Narrated by: Jennifer Van Dyck
    • Length: 3 hrs and 32 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 4
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    How can you develop plans for marketing that really work? Let the expert authors from FT Press, including Brian Solis and Robert Brunner, present lessons for marketing success.

    Regular price: $19.95

    • Why Your Company Must Have a Design Culture

    • By: Robert Brunner, Stewart Emery, Russ Hall
    • Narrated by: Victor Bevine
    • Length: 19 mins
    • Unabridged
    • Overall
      4 out of 5 stars 5
    • Performance
      4 out of 5 stars 4
    • Story
      4 out of 5 stars 4

    Take a broader view of great product design-and promote culture and processes that help you create winning designs over and over again! The process that delivers a good design - the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success - is often driven more by serendipity than an integrated understanding of design's impact. Serendipity is a good thing - counting on it isn't.

    Regular price: $2.95

    • FT Press Delivers

    • Top Thoughtleaders Share Their Best Innovation Ideas
    • By: Phil Baker, Robert Brunner, Jim Champy, and others
    • Narrated by: Victor Bevine
    • Length: 3 hrs and 43 mins
    • Unabridged
    • Overall
      3 out of 5 stars 1
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Innovate: You hear the word, but what does it mean and how can you do it? Let the expert authors from FT Press, including Jim Champy and Robert Brunner, not only define innovation, but teach you how to succeed at it.

    Regular price: $19.95

    • Walking the Walk

    • Having Your Customers Love You
    • By: Robert Brunner, Stewart Emery, Russ Hall
    • Narrated by: Jennifer Van Dyck
    • Length: 20 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    A process, not an event: achieving total commitment to building a design-driven company, from top to bottom. Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision.

    Regular price: $2.95