Showing results by author "Rita Clifton"
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Brands and Branding
- The Economist
- By: Rita Clifton
- Narrated by: Christopher Oxford
- Length: 9 hrs and 46 mins
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.
Very good, expansive and actionable look at brands
- By Adam on 12-05-16
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Regular price: $16.35