Showing results by author "Rita Clifton"

Categories

All Categories

1 results
Sort by
    • Brands and Branding

    • The Economist
    • By: Rita Clifton
    • Narrated by: Christopher Oxford
    • Length: 9 hrs and 45 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 12
    • Performance
      4 out of 5 stars 11
    • Story
      3.5 out of 5 stars 11

    Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

    • 5 out of 5 stars
    • Very good, expansive and actionable look at brands

    • By Adam on 12-05-16

    Regular price: $15.48