Showing results by author "Reed Tucker"

They are the two titans of the comic book industry - the Coke and Pepsi of superheroes - and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales but cultural relevancy and the hearts of millions of fans. To many partisans Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel's Superman strip.

Sarah Parsons has never seen Amber House, the grand Maryland estate that's been in her family for three centuries. She's never walked its hedge maze nor found its secret chambers; she's never glimpsed the shades that haunt it, nor hunted for the lost diamonds in its walls. But after her grandmother passes away, Sarah and her friend Jackson decide to search for the diamonds - and the House comes alive.

Over the years, Marvel and DC have deployed an arsenal of schemes in an attempt to outmanoeuvre the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day. This is the story of the greatest corporate rivalry never told.