Showing results by author "Niraj Dawar"

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    • A Better Way to Map Brand Strategy

    • By: Niraj Dawar, Charan K. Bagga
    • Narrated by: Todd Mundt
    • Length: 20 mins
    • Unabridged
    • Overall
      3 out of 5 stars 1
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category.

    Regular price: $3.95

    • Tilt

    • Shifting Your Strategy from Products to Customers
    • By: Niraj Dawar
    • Narrated by: Walter Dixon
    • Length: 6 hrs and 1 min
    • Unabridged
    • Overall
      4 out of 5 stars 53
    • Performance
      4 out of 5 stars 43
    • Story
      4.5 out of 5 stars 42

    Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

    • 5 out of 5 stars
    • Excellent. A must read for anyone in business

    • By george contos on 07-20-15
    • Shifting Your Strategy from Products to Customers
    • By: Niraj Dawar
    • Narrated by: Walter Dixon
    • Length: 6 hrs and 1 min
    • Release date: 03-21-14
    • 4 out of 5 stars 53 ratings

    Regular price: $18.15

    • When Marketing IS Strategy (Harvard Business Review)

    • By: Niraj Dawar
    • Narrated by: Todd Mundt
    • Length: 26 mins
    • Unabridged
    • Overall
      4 out of 5 stars 16
    • Performance
      4 out of 5 stars 14
    • Story
      4 out of 5 stars 13

    Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.

    • 5 out of 5 stars
    • succinct and to the point

    • By L. Counts on 05-06-16

    Regular price: $1.95

    • Competing with Giants

    • Survival Strategies for Local Companies in Emerging Markets
    • By: Niraj Dawar, Tony Frost
    • Narrated by: uncredited
    • Length: 40 mins
    • Overall
      3.5 out of 5 stars 7
    • Performance
      3 out of 5 stars 3
    • Story
      3.5 out of 5 stars 3

    As protectionist barriers crumble in emerging markets around the world, multinational companies are rushing in to find new opportunities for growth. To local businesses this can seem like a death sentence. This article from Harvard Business Review explains how they can overcome - and even take advantage of - their differences.

    Regular price: $2.95