Showing results by author "Nir Eyal"
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal
- Narrated by: Dave Wright
- Length: 4 hrs and 44 mins
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.
Interesting book. Terrible performance.
- By D. Saguy on 03-15-14
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Regular price: $14.95