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Nir Eyal

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  • Hooked: How to Build Habit-Forming Products | Nir Eyal

    Hooked: How to Build Habit-Forming Products

    • UNABRIDGED (4 hrs and 47 mins)
    • By Nir Eyal
    • Narrated By Dave Wright
    • Whispersync for Voice-ready

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

    Renan Cakirerk says: "Can't believe I paid for this audio book"
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