Showing results by author "Nick Westergaard"

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    • Brand Now

    • How to Stand Out in a Crowded, Distracted World
    • By: Nick Westergaard
    • Narrated by: Nick Westergaard
    • Length: 4 hrs and 44 mins
    • Unabridged
    • Overall
      5 out of 5 stars 5
    • Performance
      5 out of 5 stars 4
    • Story
      5 out of 5 stars 4

    Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

    Regular price: $17.49

    • Nick Westergaard on Getting Scrappy

    • By: Nick Westergaard
    • Narrated by: Dave Summers
    • Length: 9 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Social media is taking over marketing and it can be hard to keep up, but you don't have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company, no matter what size. You'll be able to work smart, not hard, and do more with fewer resources.

    Regular price: $0.99

    • Get Scrappy

    • Smarter Digital Marketing for Businesses Big and Small
    • By: Nick Westergaard
    • Narrated by: Nick Westergaard, Ann Handley
    • Length: 5 hrs and 23 mins
    • Unabridged
    • Overall
      4 out of 5 stars 29
    • Performance
      4 out of 5 stars 24
    • Story
      4 out of 5 stars 25

    It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

    • 2 out of 5 stars
    • Typical marketing "guru" stuff. Doesn't add much

    • By The third Chimp on 07-07-16

    Regular price: $20.99