The benefits of a Master of Business Administration (MBA) degree can be massive: fast-track career advancement, a big fat wage packet, the whole high-flying top-notch executive lifestyle. But studying for an MBA isn't something to decide to do lightly - it's a big investment to take a year or more out of your career path or commit endless weekends to a part-time version, and for many the cost of either of these options is prohibitive.
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Whether you're running a four-man window cleaning business or a one-woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here's the very best on sales strategy and tactics.
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