Showing results by author "Mim E. Rivas"


All Categories

2 results
Sort by
    • The Tanning of America

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • By: Steve Stoute, Mim Eichler Rivas
    • Narrated by: Kerry Washington
    • Length: 11 hrs and 59 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 97
    • Performance
      4.5 out of 5 stars 83
    • Story
      4.5 out of 5 stars 84

    The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

    • 5 out of 5 stars
    • Marketers Must Read!

    • By Marcus Raman on 12-09-16

    Regular price: $24.47

    • Found Money

    • By: James Grippando, Mim E. Rivas
    • Narrated by: George Guidall
    • Length: 11 hrs and 23 mins
    • Unabridged
    • Overall
      4 out of 5 stars 85
    • Performance
      4.5 out of 5 stars 77
    • Story
      4 out of 5 stars 77

    Single mother Amy Parkens feels trapped by a boring job, low pay, and no time for her young daughter. But that's before $200,000 in cold, hard cash arrives in an unmarked box. Desperately needing the money, Amy fears a setup or a connection to her mother's suicide 20 years earlier. So she sets out to find the source.

    • 5 out of 5 stars
    • Oh What A Tangled Web We Weave...

    • By R. Pontiflet on 01-07-18

    Regular price: $28.51