Showing results by author "Michael M. Franz"

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    • The Persuasive Power of Campaign Advertising

    • By: Travis N. Ridout, Michael M. Franz
    • Narrated by: Mike DelGaudio
    • Length: 4 hrs and 20 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 2
    • Performance
      4 out of 5 stars 2
    • Story
      3 out of 5 stars 2

    Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

    Regular price: $14.95