Showing results by author "Martha Rogers-PhD" in All Categories
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Extreme Trust
- Honesty as a Competitive Advantage
- By: Don Peppers, Martha Rogers PhD
- Narrated by: Don Peppers, Martha Rogers PhD
- Length: 9 hrs and 14 mins
- Unabridged
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In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transparÂency is to protect the interests of customers proacÂtively - even if that requires spending extra money in the short run to preserve your reputation and cusÂtomer relationships in the long run.
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Must listen
- By Elizabeth J Smith on 11-10-19
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Extreme Trust
- Honesty as a Competitive Advantage
- Narrated by: Don Peppers, Martha Rogers PhD
- Length: 9 hrs and 14 mins
- Release date: 06-20-13
- Language: English
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- By: Don Peppers, Martha Rogers Ph.D.
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Unabridged
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In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Release date: 05-15-08
- Language: English
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Please try againRegular price: $18.24 or 1 credit
Sale price: $18.24 or 1 credit
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