Showing results by author "Martha Rogers PhD"
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- Honesty as a Competitive Advantage
- By: Don Peppers, Martha Rogers PhD
- Narrated by: Don Peppers, Martha Rogers PhD
- Length: 9 hrs and 15 mins
In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively - even if that requires spending extra money in the short run to preserve your reputation and customer relationships in the long run.
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Regular price: $24.49