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Mark McNeilly

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  • Sun Tzu and the Art of Business | Mark McNeilly

    Sun Tzu and the Art of Business

    • UNABRIDGED (6 hrs and 11 mins)
    • By Mark McNeilly
    • Narrated By Michael McConnohie
    • Whispersync for Voice-ready

    Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

    Anil Kappa says: "sucks"
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