Showing results by author "Maddie Grant"

Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human - and more effective.

Between the decline of modern management, the social media shift of power toward individuals, and the ascent of the millennial generation into leadership roles, companies of all shapes and sizes are facing a future that they are ill-equipped to handle. Successful companies, on the other hand, are shifting to embrace four key capacities that will drive the future of business: digital, clear, fluid, and fast. Drawing on both cutting-edge case studies and research on millennials in the workplace, you ll learn how to successfully apply these four capacities.

Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can - and why they should - build community online. Grant and Dreyer provide a practical analysis of the strategic, structural, and cultural issues membership organizations face when using social media to build community.