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Lorne A. Whitehead

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  • Buy-In: Saving Your Good Idea from Getting Shot Down | John P. Kotter,Lorne A. Whitehead

    Buy-In: Saving Your Good Idea from Getting Shot Down

    • UNABRIDGED (4 hrs and 22 mins)
    • By John P. Kotter, Lorne A. Whitehead
    • Narrated By Tim Wheeler
    • Whispersync for Voice-ready

    You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

    Dave says: "Practical Application"
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