Showing results by author "Kyle Allison" in All Categories

In today's fast-paced digital landscape, the ability to decipher web analytics isn't just a skill—it's a crucial asset. “Digital Analytics: The Path from Clicks to Conversions” is an indispensable guide tailored for students and professionals alike. This comprehensive resource unveils the intricacies of digital analytics, providing you with the knowledge needed to thrive in the ever-evolving world of online data and competition. This book takes you on a captivating journey through the fundamental principles of digital analytics, with a strong emphasis on web analytics. Delve into the ...

About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have accelerated their online presence. The convergence of marketing strategies with cutting-edge technology and a human-centric approach has become the driving force in establishing a competitive edge and forging meaningful connections with consumers. This comprehensive textbook delves into the heart of this convergence, starting with the essential principles of digital marketing and progressing to equip students with the strategic knowledge necessary to ...