Showing results by author "Joseph F. Coughlin"
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The Longevity Economy
- Unlocking the World's Fastest-Growing, Most Misunderstood Market
- By: Joseph F. Coughlin
- Narrated by: Kiff VandenHeuvel
- Length: 12 hrs and 24 mins
Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want - not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.
- By Wade & Andrea on 07-22-18
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Regular price: $29.65