Showing results by author "Joan-Marie Moss" in All Categories
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Hot Button Marketing
- Push the Emotional Buttons That Get People to Buy
- By: Barry Feig, Joan-Marie Moss
- Narrated by: Virtual Voice
- Length: 7 hrs and 49 mins
- Unabridged
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Overall
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Performance
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Story
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...
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Hot Button Marketing
- Push the Emotional Buttons That Get People to Buy
- Narrated by: Virtual Voice
- Length: 7 hrs and 49 mins
- Release date: 03-15-24
- Language: English
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