Showing results by author "Jacquelyn Ottman"

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    • The New Rules of Green Marketing

    • Stragegies, Tools, and Inspiration for Sustainable Branding
    • By: Jacquelyn Ottman
    • Narrated by: Caroline Miller
    • Length: 7 hrs and 25 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 6
    • Performance
      4.5 out of 5 stars 6
    • Story
      3.5 out of 5 stars 6

    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

    • 4 out of 5 stars
    • Going green to survive? Competitive advantage?

    • By urvois on 07-09-12

    Regular price: $19.95