Showing results by author "Franck Ardourel" in All Categories

The spread of Tech innovation has transformed the business ecosystem. Disruptive technologies have permeated all industries and continue to generate unprecedented changes in creativity, across all functions, solving consumer problems, and growing business sales in ways never thought possible before. For example, Uber has disrupted the taxi industry because it has used innovative digital technology to offer something that is cheaper and easier to handle. Some organizations are accomplishing their objectives by leading their industries in technology innovation, while others continue to ...

Personalization First, or You Will Be Last is an expansive manuscript that investigates the growing relationship between technology and consumers, and how successful companies must adapt to the fast-paced technological world that has given consumers more power and options when it comes to their purchasing decisions. A successful marketer will understand that consumers are able to interact with brands not only in person, but through a variety of technological platforms. This on-demand consumerism has changed the way companies approach their marketing, sales, and interactions with their ...