Showing results by author "Fabian Geyrhalter"

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    • How to Launch a Brand

    • Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
    • By: Fabian Geyrhalter
    • Narrated by: Chris Brinkley
    • Length: 2 hrs and 29 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 36
    • Performance
      4 out of 5 stars 29
    • Story
      4 out of 5 stars 29

    Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.

    • 5 out of 5 stars
    • Former client raving about Fabian’s method

    • By Andrew on 04-05-18

    Regular price: $6.95

    • Bigger Than This: How to Turn Any Venture into an Admired Brand

    • By: Fabian Geyrhalter
    • Narrated by: Fabian Geyrhalter
    • Length: 1 hr and 42 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 10
    • Performance
      5 out of 5 stars 9
    • Story
      4.5 out of 5 stars 9

    Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.

    • 5 out of 5 stars
    • Actionable advice for startups and brand managers

    • By Freedom Scott on 03-29-18

    Regular price: $6.95