Showing results by author "Ed Lebar"
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The Brand Bubble
- The Looming Crisis in Brand Value and How to Avoid It
- By: John Gerzema, Ed Lebar
- Narrated by: Peter Ganim
- Length: 8 hrs and 37 mins
Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.
Maybe the Fundamental Post WWII Business Insight
- By Kenneth on 12-10-11
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Regular price: $24.95