Showing results by author "Ed Lebar"

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    • The Brand Bubble

    • The Looming Crisis in Brand Value and How to Avoid It
    • By: John Gerzema, Ed Lebar
    • Narrated by: Peter Ganim
    • Length: 8 hrs and 37 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 13
    • Performance
      4 out of 5 stars 5
    • Story
      4 out of 5 stars 5

    Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.

    • 5 out of 5 stars
    • Maybe the Fundamental Post WWII Business Insight

    • By Kenneth on 12-10-11

    Regular price: $24.95