Showing results by author "E. Kinney Zalesne"


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    • Microtrends

    • The Small Forces Behind Tomorrow's Big Changes
    • By: Mark J. Penn, E. Kinney Zalesne
    • Narrated by: Brett Barry
    • Length: 12 hrs and 30 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 292
    • Performance
      4 out of 5 stars 49
    • Story
      4 out of 5 stars 48

    Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis.

    • 2 out of 5 stars
    • Interesting ideas, but fell asleep

    • By Greg B on 10-15-07

    Regular price: $17.09