Showing results by author "Chloë Thomas"

In eCommerce Marketing, I reveal exactly how to approach the nine key marketing methods every eCommerce business should consider. I'm not going to bore you with "click here", "click there"; I'm not going to put you through endless strategic analysis.

Successful ecommerce businesses follow a pattern: the eCommerce MasterPlan. This book identifies the seven ecommerce business structures used by successful ecommerce businesses. These structures influence everything else in your ecommerce business.

From generating traffic to getting the customers' first purchases and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy-to-follow system for growing your sales.

Whether you're a wholesaler looking to start selling to your customers online, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce a success for your business. It will take you through the four stages to success: Should you add eCommerce to your business, getting everyone and everything ready, making the website a reality, making B2B eCommerce a success: Site launch and ongoing marketing.

In eCommerce, how you get the product to the customer is a very important part of the puzzle. It can be summed up in one word - delivery - and when I talk about delivery, I mean every aspect of it: how the customer perceives it as well as how we can use it to increase retention, improve margins, and increase efficiency.